How Zombies Are Shaking Up the Puzzle Style

Some of the thrilling issues about Sensor Tower’s new Game Intelligence function inside our Retailer Intelligence product is the way it can uncover attention-grabbing adjustments in developments and vital alternatives. By going layers deeper into sub-genres, themes, and types, shocking progress tales emerge even in established recreation genres.

For instance, the puzzle style has been a spot the place life-style themes reign supreme, particularly for the previous yr. From Playrix’s Homescapes to Magic Tavern’s Project Makeover, puzzle video games have prioritized aesthetics-focused and decoration-oriented incentives to maintain gamers hooked—a lot in order that puzzle video games with these themes have accounted for 14 % of downloads and greater than 30 % of income for the puzzle style in Q1 of 2021.

However the subsequent huge factor could possibly be… the apocalypse?

On April 8, Zynga globally launched Puzzle Combat, a zombie-themed recreation with a Match 3 mechanic, developed by Empires & Puzzles studio Small Large Video games. Whereas the sport initially soft-launched with a navy theme, it advanced over time to include a extra apocalyptic theme, together with zombies, through the course of its smooth launch. The sport joins one other notable puzzle title that includes a zombie theme: Puzzles & Survival by 37Games, which launched in September 2020 and grossed greater than $30 million in income globally throughout each Apple’s App Retailer and Google Play in Could 2021.

Whereas Puzzle Fight shares slightly little bit of Puzzle & Survival’s aesthetics—with coloured circles across the zombies to indicate weak point—the video games really feel essentially completely different because of their artwork types. For instance, Puzzle & Survival weaves apocalyptic parts into the plot, leveraging a extra reasonable 2D artwork model to convey drama. Puzzle Fight, alternatively, maintains its core navy theme with a lighter incorporation of zombie parts and a extra informal 2D cartoon artwork model. It’s nonetheless early days for Puzzle Fight, however it already crossed $1 million in shopper spending in Could 2021—a promising begin.

Zombie Taxonomy

Sensor Tower’s Recreation Intelligence product is great at uncovering rising market alternatives and sudden pursuits amongst established audiences. Though it’s a newly-rising theme subset—spurred partially by the COVID-19 pandemic—zombie and post-apocalyptic video games have seen an uptick in income, regardless of having extra conservative downloads. Worldwide shopper spending in video games with that theme reached $180 million in Could 2021, representing a 47 % improve year-over-year. As new themes start to achieve traction throughout many alternative genres, Recreation Intelligence can preserve your workforce knowledgeable about the perfect alternatives to enter the market.

Excited by studying extra in regards to the upcoming developments within the video games business? Sensor Tower’s Recreation Intelligence, powered by our Retailer Intelligence product, offers detailed insights into the varied parts that go right into a profitable recreation. To be taught extra about how zombies are carving out a distinct segment inside the puzzle style, or how another developments are influencing recreation design and improvement, request a demo with our Gross sales Staff.

Recent Articles

15 greatest simulation video games for Android – Android Authority

Joe Hindy / Android AuthoritySimulation video games are some of the expansive and common recreation genres. It’s additionally some of the common on cellular...

Marvel’s Loki Is Already Placing Twists on Its Twists

Loki and B-15 face an unseen menace.Photograph: MarvelIn over a decade of flicks and now TV reveals, we’ve gotten used to Marvel...

We investigated whether or not digital contact tracing really labored within the US

Within the spring of 2020, the primary variations of covid-19 publicity notification techniques have been launched to the general public. These techniques promised...

Samsung Galaxy A72 Evaluate: Definitely worth the Premium Over the Galaxy A52?

The Samsung Galaxy A52 and Galaxy A72 duo have been out there for just a few months. We have already examined the Galaxy A52,...

What are Google Workspace, Areas, and good canvas? This is an explainer

Supply: Nick Sutrich / Android Central Google Workspace is the reply to the query that Google customers have had for years: why cannot this firm...

Related Stories

Stay on op - Ge the daily news in your inbox