Find out the best SEO strategies that business owners should incorporate into their online marketing for 2021 and beyond.
Through the years, digital marketing has become a vital part of the business landscape. With most consumers now found online, many businesses have shifted their marketing strategies towards a more digital-oriented approach. That’s why SEO is also a crucial strategy that most businesses are exploiting. By following the yearly trends, a business can stay ahead of the curve and attract as many customers as possible.
When considering SEO Adelaide trends, it’s always a great idea to follow the experts. Fortunately, we’ve compiled a few notable personalities in the world of SEO to break down some of the important SEO trends that business owners such as yourself should follow this year and beyond.
Mobile Web Optimization Continues Its Dominance
Two years ago, Google introduced their mobile-first indexing algorithm. Instead of looking exclusively at the desktop version of the website for ranking and indexing, the search engine giant now considers mobile versions, too. As of the start of 2021, around two billion people are accessing the internet via their smartphones.
“By 2025, we may see that number increase to three folds,” says Gary Vela of Forbes.com. That means we might see nearly three-quarters of the entire population of internet users accessing the web using their mobile devices. These statistics only highlight the significance of incorporating a mobile-friendly web design to go along with the desktop version.
Long-Form Content Will Rank Even Higher
The internet is notorious for having a lot of bad and misleading content. That’s why business owners looking to market on the worldwide web always consider the content you’re creating. For the most impact, experts advise going for quality-driven long-form content.
An article from Search Engine Journal claims that long-form content keeps potential customers engaged. It also tends to rank higher in search engine results. This trend has been growing for the past few years and continues to see relevance even in 2021.
Another area to consider when creating long-form content is its visual representation. “Your long-form content should also look visually appealing to your site visitors,” the article continues. “They should be able to understand your pitch.”
“Break down the text into multiple small paragraphs and separate them with headings and subheadings. Wording and sentence structure should be simple and easy to read. Also, consider linking to other relevant sources.”
Voice Searches Will Finally Break Into The Norm
Five years ago, voice recognition was considered a “gimmick.” But now, it’s one of the leading technologies that will influence SEO Adelaide strategies today and in the foreseeable future.
As voice assistants like Siri, Alexa, and Bixby receive more and more improvements, they’ve also become more popular. In fact, research conducted by Juniper Research concluded that voice assistants would likely be used in 55 per cent of households by 2022.
By incorporating these trends into your SEO strategy, your online presence will dominate your competition. It will keep you ahead and will even help skyrocket your business to new opportunities.