Cellular Video Month-to-month #13: Reddit advert ratios & Fb Group adverts

We’re again with one other Cellular Video Month-to-month, the place we focus on the adjustments and tendencies concerning video within the cell app house. It may be information about ASO, UA or different methods video could be leveraged by builders and publishers

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Reddit app set up video adverts help new ratios – October 2

Reddit launched app install campaigns again in February 2019.

Initially solely supporting a panorama 1.91:1 ratio for video adverts, they then began accepting 16:9 and 4:3 as nicely.

Reddit made an improve and not solely helps 1:1 sq. and 4:5 vertical movies however mentions them as the new recommended ratios. This makes it even simpler to check this promising channel.

Beneath are the complete specs for Reddit app set up campaigns as of this month.

Reddit app install campaigns

Fb testing adverts in Teams tab (restricted entry)  – October 17

One of many few locations the place Fb has not been leveraging advert placements is the Teams tab.

However since Fb determined to put Groups first and enhance the person expertise (and due to this fact engagement), why not additionally monetize that half?

So a number of advertisers can now show their Fb feed adverts within the Group feed. The format is identical as for the information feed advert. Up to now solely single picture adverts appear to be examined however little question that if it proves profitable Fb will prolong to video adverts as nicely.

Google nonetheless A/B testing on the Google Play Retailer  – October 28

It appears like Google remains to be experimenting with the best way movies and app listings on the whole are displayed.

After announcing in August that videos will soon autoplay, the data has now been faraway from the “promo video” part of the Play Console help.

As well as, AppTweak spotted that for some customers the really useful part is displaying both an animation utilizing panorama screenshots (if any panorama screenshots) or the characteristic graphic (if solely portrait screenshots).


Did we miss any large information associated to cell video for October? If that’s the case, tell us within the feedback!


The Apptamin Team

Posts printed by specialists from the Apptamin group on totally different subjects, largely associated to cell video.

The Apptamin Team

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