Sensor Tower’s 2021 State of Actual Property and Housing Apps Report: High Apps Grew New Installs 14% Yr-Over-Yr in H1 2021

The COVID-19 pandemic drove a real estate boom in the United States throughout 2020 as the highest cellular homebuying and rental apps noticed document adoption by customers. Sensor Tower’s newest report, available now, reveals that this development has continued into the primary half of this yr.

High Actual Property and Housing Apps Climbed 14 % to 23 Million in H1 2021

U.S. client curiosity in actual property apps remained robust in 1H21, climbing 14 p.c year-over-year to greater than 23 million installs from 20.3 million within the year-ago interval. The highest 30 apps of this sort skilled a document quarter in Q1 2021, seeing greater than 12 million downloads. Though adoption was down quarter-over-quarter in Q2 2021, the cohort nonetheless confirmed robust progress when in comparison with the identical interval in 2020, climbing 7 p.c Y/Y to almost 11 million downloads.

Top real estate apps in the U.S. hit more than 23 million installs in H1 2021

Zillow Maintains a Majority Share of U.S. Installs

Among the many prime actual property and housing apps within the U.S., Zillow has commanded the most important market share of installs for the previous three years. The writer’s prime two apps, Zillow Real Estate and Zillow Rentals, collectively noticed 7.7 million installs in 1H21. Nevertheless, rivals are consuming into its market share, which has fallen 4 proportion factors from 48 p.c in 2019 to 44 p.c within the first half of 2021, indicating that different platforms are proving profitable in capturing client curiosity.

Zillow has maintained a majority share of U.S. installs for the past three years.

Actual Property Administration App Adoption Soared in 2021

Platforms geared towards homebuyers and renters aren’t the one varieties of actual property apps which have skilled an uptick in adoption. The highest 10 U.S. actual property administration apps for property house owners noticed a growth in downloads beginning in December 2020 and persevering with to climb within the first half of 2021. Installs of a lot of these apps in June 2021 have been up 80 p.c when in comparison with January 2020.

Real estate management app installs grew 80 percent in June 2021 when compared to January 2020

For extra evaluation from the Sensor Tower Store Intelligence platform, together with key insights on the efficiency of prime actual property and housing apps within the U.S. in addition to a deep dive into person demographics, obtain the whole report in PDF type under:

Download Sensor Tower's The State of Real Estate and Housing Apps 2021 Report

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