For these of us within the startup scene, it’s grow to be fairly mundane to cope with all kinds of ‘wizards’ and ‘ninjas’ every day. However regardless of the onslaught of ‘quirky’ and ‘free-thinking’ job titles, I can’t assist however to cease each as soon as and once more and surprise “wait… wtf is that this particular person’s job precisely?”
That’s why I obtained curious after I got here throughout Juraj Holub, the Chief Assembly Designer at Slido. Was this one more case of a fluffed-up startup jargon title? What does somebody in that function do all day? Are they taken critically in any respect? With all of those questions racing round in my head, I reached out to Holub to unravel this.
Now, to be sincere, the primary concept that got here to thoughts after I heard ‘Chief Assembly Designer’ was fairly ridiculous. I merely imagined a dude who’d barge into even the lowliest inner firm conferences, simply to inform individuals they had been doing their fast catch up fallacious — then he’d launch right into a 20-minute slideshow, presenting in excruciating element the way it must be carried out.
Thankfully for Holub, Slido, and my religion in mankind, my guess was fully off.
Why on earth would a startup want a Chief Assembly Designer?
“The title truly happened due to the mantra we’ve had because the very early days of Slido. Concentrate on the success of the consumer and every little thing else will comply with: development, income, and so forth,” Holub tells me from his house in Slovakia, the place Slido is headquartered.
However how does that title relate to consumer success? Holub explains that Slido is a Q&A and polling platform that helps individuals to get essentially the most out of occasions — and extra lately, inner conferences — by bridging the hole between audio system and their audiences.
“Quickly sufficient, we understood that if we actually wish to develop as an organization, we now have to essentially deal with the success of our purchasers’ occasions. In different phrases, the higher they implement Slido as a part of their conferences, the larger the publicity, and the higher the expertise for everybody: viewers within the room, occasion house owners, and for us.”
A device might by no means enhance conferences and conferences by itself. So Holub, who started as a content material marketeer within the early days of Slido, began gathering all the teachings they had been studying about organizing extra partaking periods with their purchasers.
“I grew to become a kind of the hub of the information for these classes. I began writing about these greatest practices, publishing them on the weblog, but additionally working very carefully with the purchasers and advising them earlier than, after, and in between their conferences.”
Holub began ‘dwelling the model’ by constantly bettering Slido’s inner conferences and selling the corporate’s core mission of creating conferences and conferences higher wherever he might — thereby establishing himself and the corporate as a thought chief within the area.
Okay, the function is smart… however what concerning the title?
Holub says Slido’s co-founder, Peter Komornik, is the one who deserves the credit score for the title.
“Peter believed on this title and the thought management technique from the very, very early days. He understood this was an necessary strategic space for us that we’d must construct if we wished to succeed — so we took a leap of religion.”
Plainly leap paid off. After bootstrapping and some angel investments, Slido is now at 160 workers and Cisco has introduced its intention to acquire the company. Slido was nonetheless only a small operation when Holub first joined, so the significance Komornik placed on the thought management technique from the start is commendable.
Listening to all this, I get why Holub’s function is a vital one… however we nonetheless want to grasp what ‘Chief Assembly Designer’ truly means.
So let’s break down the precise elements of the title to unravel this.
What’s up with the ‘Chief’ within the title?
“I feel we cling an excessive amount of to titles basically. We’re chasing C-level titles, we’re chasing VPs and senior stuff in our titles, however basically I feel every certainly one of us ought to ask what are we captivated with?” says Holub, explaining that he’s engaged with all elements of the enterprise, however his title highlights the half which makes him tick.
That’s an admirable reply, however I nonetheless push him on that it should be good to be a ‘chief’ — I positive as hell wouldn’t thoughts that title bump.
“Frankly talking, it’s good,” Holub concedes and laughs. “However what I stated nonetheless stands.”
What the ‘Chief’ does convey, in Holub’s thoughts, is how critical Slido is about this side of its technique. It alerts to everybody, each inside and outdoors the corporate, that it is a elementary a part of the corporate’s mission.
Assembly… not occasions?
Since March 2020, Slido has been bettering its product to assist corporates to get essentially the most out of their inner conferences, however it began out serving stay occasions — but the title has been Chief Assembly Designer because the starting. How come?
Holub explains that inside the occasions trade assembly used to work as a generic time period to encapture all of the use instances for Slido, occasions, meetups, conferences, and so forth. Then finally inner conferences had been added on prime of that, however this a part of the title has been a blessing.
Regardless of wanting like startup jargon at first look, Holub says the title has labored nice as a dialog opener with new company purchasers as individuals get intrigued about what his function is and there’s clearly lots of curiosity now in bettering conferences.
In that sense, the title has served significantly better than ‘VP of Model’ as a result of as a substitute of simply pushing the core beliefs of the model, you reside them.
“The core of my function is that you simply get essentially the most out of the time you spend collectively, whether or not it’s in particular person, 3,000 individuals, convention, or 5 group members on a name.”
Ooh la la, a designer!
Being a ‘designer’ positive sounds fancy, however Holub and Slido didn’t truly provide you with the time period ‘assembly designer.’
“The one who truly got here up with that title was Maarten Vanneste, he even established a Meeting Design Institue,” Holub explains. “He coined the time period ‘assembly architect’ — or ‘assembly designer’ in a while — and it’s actually about placing the consumer expertise first. Identical to designers do.”
“On this case, the consumer is a gathering participant or a conference-goer. So similar to when you’re constructing an software round nice consumer expertise, you wish to create a terrific assembly across the members — that’s the place the connection lies.”
However is the function right here to remain?
“I definitely hope so!” Holub chuckles. “However as I stated, conferences will all the time be necessary to us as an organization. We are going to all the time must have somebody to seize insights on learn how to enhance them and personal that information internally — but additionally unfold it externally.”
Lastly, Holub encourages startups to not be afraid of unconventional job titles if it displays the core mission of the model.
“Fairly often the potential of turning workers into model ambassadors and evangelists stays untapped. Profitable firms actually stay and breathe their product and what they imagine in.”
Bought any bizarre jargon job titles at your startup that really kinda make sense? Tell us at [email protected]!
Printed January 27, 2021 — 07:00 UTC