Video conferencing platform Zoom was certainly one of 2020’s breakout apps, and its adoption has continued to climb at the same time as elements of the world start rising from pandemic-driven seclusion. One of many insights from Sensor Tower’s upcoming Q2 2021 Knowledge Digest report reveals that Zoom remained one of many prime 10 most downloaded apps globally within the second quarter, even in markets comparable to the US the place many companies are starting to reopen and employees are returning to places of work.
Zoom Adoption Stays Sturdy in Q2 2021
On the onset of the COVID-19 pandemic in spring 2020, shoppers started trying to find options for distant work, studying, and socialization. In consequence, Zoom rocketed to the highest of the app adoption charts in Q2 2020, changing into essentially the most downloaded app globally throughout the App Retailer and Google Play.
Though adoption slowed after the preliminary surge in curiosity, the app’s first-time installs have remained sturdy even in subsequent quarters, comparable to when it positioned at No. 3 in Q3 2020 and No. 7 in each This autumn 2020 and Q1 2021. Most lately, Zoom was the No. 6 most downloaded app globally in 2Q21, and it has amassed roughly 944 million downloads since January 2014 when Sensor Tower’s Android information set started. Zoom launched on desktop and cellular in September 2012.
India Turns into Zoom’s Largest Market
Zoom ranked even increased in Asia final quarter, putting No. 4 behind Facebook, TikTok (together with Douyin on iOS in China), and Instagram. That is seemingly resulting from continued regional lockdowns in international locations comparable to India, which continues to be closely impacted by the pandemic. India is now Zoom’s largest marketplace for new and all-time installs, adopted by the U.S.
In 2Q21, Zoom noticed roughly 28.4 million installs throughout India’s App Retailer and Google Play marketplaces, up 106 p.c quarter-over-quarter from 13.8 million in 1Q21. That is in distinction to the worldwide development, which noticed worldwide installs of the app decline 14 p.c Q/Q to a bit greater than 93 million downloads in Q2 from 108.8 million in Q1.
Totally different Levels of Restoration
As proven through Zoom’s installs, elements of the globe are at completely different levels of recovering from COVID-19’s influence on enterprise. Sensor Tower’s Q2 2021 Knowledge Digest, which might be obtainable subsequent week, gives a deeper evaluation of varied markets and app classes in addition to an general image of how the cellular ecosystem carried out final quarter.
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